What Can Advisers Expect From Licensee Business Model Changes?

What should advisers expect from the changing nature of the Licensee business model? The emergence of different licensee models reflects an industry in both crisis and regeneration. The rigidity of licensee models of the past is being replaced by new approaches based on flexibility, customisation and user-pays. The better licensees at the vanguard of this change are also helping the industry professionalise, by removing product conflicts, building stronger technology backbones, and enforcing higher standards of behaviour and accountability.