As a former paying subscriber to Adviser Ratings you would have received a message earlier this week formally notifying you that from this point forward you will enjoy all the benefits of your paid subscription FREE of CHARGE from now on. We’d like to take this opportunity to encourage you to get the most out of your profile by getting clients to review you and using the full functionality available to you. Don't forget you can upload videos; place the review widget on your own website; enhance your Search Engine Optimisation (SEO) on sites like Google and more.
We want you to engage with your profile so you can use it freely for marketing, as a validation tool and as a lead generation service as well. With so much negative news and uncertainty around the industry, it's our small way of trying to give something back, so we've stripped back all obstacles for you so you can use our services full functionality and hopefully reap the rewards!
You now have free ongoing access to all of your profiles features and functionality, including the ability to upload video content to your profile (via the "My Profile" tab when logged into your profile), access to the “Stats and Reports” tab (handy for benchmarking), the review widget and more. If you haven't already, start using your profile as an effective marketing tool, including using it to enhance your Search Engine Optimisation (SEO) on sites like Google.
The second part of this document explains how you can enhance the use of your profile using some of its features like the review widget, getting more reviews and improving your SEO.
Your profile has free “buttons and badges” (in the "Resources" tab) that you can download that can help you fulfil the valuable function of disseminating information about yourself to the individual who is actually viewing the material.
There are various sizes to choose from with selected messages or Calls To Action (CTA) like “Find me on Adviser Ratings” or “Adviser Ratings Gold Adviser”.
The only thing you have to do is place them where you want on your website and/or your email signature. They are dynamic (clickable) and “set and forget”. Once added to your website or email signature a consumer may click on them and they will be taken to your profile with no extra work on your part.
This provides a one touch connection to your Adviser Ratings profile on the internet. Each click increases the “strength of connection” between your site and your profile on Adviser Ratings. This ultimately feeds into search engine algorithms and will increase your visibility on search engines such as Google.
This is just one way to improve your search ranking on Google. It’s all about getting eyeballs on your profile page. You can also do this simply by sharing a link to your profile with your friends on Facebook or any other social media channel.
But one of the best ways to improve your profile is to get your current clients to review you. We have a template set up in your "My Clients" tab that makes it simple to invite clients to rate you and keep track of the responses. Once you get just one review on your profile, a star rating will accompany your search return in Google, because Google recognises Adviser Ratings as a bona-fide independent ratings and review site.
To see even more reasons to use your profile, including how it can increase the potential for lead generation, see here.