Moving forward Advisers aren't limited to simply being rated. Shortly Advisers will begin rating products and services.
The Adviser Marketplace represents a huge shift for Adviser Ratings. For the last five years we have provided consumers with the tools to give feedback on advisers, and the result has been amazing. After twenty thousand ratings, we can now confirm 99% of Advisers are rated 4.5 stars or above. This is huge. We now have empirical proof the public perception of advice does not match the attitude of those who have an adviser.
And while we will continue to gather consumer feedback on advisers, we are now very excited to finally announce the impending launch of the Adviser Marketplace. It's the exact same premise as our core ratings product, but this time it puts the adviser in the driver's seat.
Shortly, all ASIC registered advisers will receive a unique URL to complete ratings on the products and services they recommend to clients or use to run their business. We want to collect your thoughts and feelings on topics advisers actually want to know - 'whats customer support like?', and 'does the product live up to expectations?'. Then, once the feedback has been collected, we will upload the results to the Adviser Marketplace where again all registered advisers have the ability to compare all products in the market.
It's a huge undertaking, and one we have allocated massive resources to get off the ground. But we believe the value it will add to your service offering will be worth it.
In post Royal Commission world, helping advisers navigate who is making life easier and better for advisers is now our main focus. Our ratings have helped reveal the story advisers are actually helping the community, not taking from it. And we believe giving tools to advisers to help them make the best business decisions for themselves and for their clients is now our best next step.