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HUB24 MD on platform growth, flags digital advice product

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24 August 2023 by Laura Dew, Money Management

Article link: https://www.moneymanagement.com.au/news/financial-planning/hub24-md-platform-growth-flags-digital-advice-product

HUB24 managing director, Andrew Alcock, believes there is a “clear pack of winners” gaining platform market share, as the firm targets $100 billion in platform funds under administration (FUA).

Adviser Ratings’ latest quarterly Musical Chairs report noted HUB24 as a “big success story” and one of the top three platforms based on adviser experience. It is also tipped to receive the highest proposition of adviser inflows over the next three to six months.

“HUB24 has been the platform market’s big success story. In addition to topping the NPS [net promoter score], it has rapidly lifted its market penetration from 10 per cent in 2021 to 32 per cent this year. This is reflective of advisers’ propensity to adopt new solutions while being indicative of new flows and activity within the market,” Adviser Ratings’ founder Angus Woods commented.


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