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Gap in advisers writing life insurance growing

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14 February 2024 by Keith Ford, Independent Financial Adviser

Article link:!/ccomment-comment=81355

In its latest edition of the Adviser Musical Chairs Report, Adviser Ratings found that just 480 advisers were responsible for writing half of the new business during 2023.

The reason for this, according to Adviser Ratings, is the Life Insurance Framework heavily reducing most advisers’ engagement in the life insurance space.

“Our research shows that advisers have capped out on the level of servicing they can do for risk clients, against the reality that the demand for life insurance remains strong but is not converting due to higher premiums, and individual advisers’ willingness or ability to service the clients, or the cost to place business.”


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