Sofie Korac

Prudentia Financial Planning

13 Yrs Experience
Gordon, NSW 2072

Sofie Korac JP, BAppSc, GDipFP is a qualified financial adviser and Director of Prudentia Financial Planning Pty Ltd (AFSL 544118). Sofie is a member of the Association of Financial Advisers.  

Sofie completed a Bachelor of Applied Science (Food & Nutrition) in 1986 and worked in the food industry for 8 years, including 5 years at CSIRO in a research role. Sofie had published four research papers and moved from food research into marketing research in 1995. Sofie spent the next 10 years researching and analysing consumer opinions on numerous topics including food and beverage products, financial services, pharmaceutical products and mental health issues. Sofie had also started investing in the stock market in 1996 through the help of a stock broker and doing her own research. She used part of her profits to buy a unit in 1999 in a quite ordinary suburb of Sydney but which is now quite trendy.

During 2004 Sofie was looking for a career change. She wanted to work with individuals and families rather than large corporate companies. Because of her personal experience in successful investing, she was encouraged by her friends to look at a career in the finance world. After much research and contemplation Sofie decided on a career in the financial planning profession.

Sofie completed the Graduate Diploma of Financial Planning from the Financial Services Institute of Australasia (FINSIA) in 2008 and is a member of the Association of Financial Advisers (AFA). As a member Sofie is bound by their Code of Ethics and observes the highest levels of professional conduct and follows the core values of trust, integrity, honesty and respect.

Sofie has been developing and implementing financial plans for 14 years and has 20+ years of personal investment experience. She has helped individuals and families from all walks of life to build and protect their wealth and assisted others to transition into a comfortable retirement. Sofie knows how hard it is to start from nothing and then want to protect what one has built up.

Sofie is married to Anthony and helping to raise their son. She understands the many roles women have and the need to juggle family and career and finding the right balance. Her passion is to help empower women and families to become financially independent.


  • Superannuation
  • Insurance Protection
  • Retirement & Pension
  • Margin Lending
  • Shares & Investments
  • Aged Care
  • Cashflow & Income
  • Complex Investments
  • Socially Responsible
  • Small Business Advice
  • Tax Strategies
  • Growing Assets

My fees

I offer a free initial consultation for potential new clients. Get in touch

Fees will be discussed at the first meeting.

Recent reviews

At a glance

  • Adviser status Platinum
  • Rating 4.89
  • Number of reviews 29
  • First year providing advice 2011
  • Years of experience 13
  • Highest qualification
    • Graduate Diploma of Financial Planning
  • Language spoken
    • English

Prudentia Financial Planning

Suite 2, Level 3, 828 Pacific Hwy
Gordon, NSW 2072

Opening hours

  • 9:00am – 2:00pm Friday
  • 9:00am – 5:00pm Monday – Thursday

Meeting methods

  • In person
    In person
  • Phone
  • Video call
    Video call

Licensed by

Prudentia Financial Planning

AFSL 544118