Founding Director, Smart Private Wealth and Smart Business Solutions Group
FS Power50 Influential Financial Advisors 2025
Winner - 2025 Count Innovator of the Year
Winner - 2024 Count Leader of the Year
Winner - 2023 Member Firm of the Year
Winner - 2022 SMSF Advisor of the Year
Winner - 2021 Financial Adviser of the Year
Winner - 2021 Goals-Based Adviser of the Year
Shannon Smit is an award-winning financial adviser who believes that great advice begins with understanding what truly matters to you. As a goals-based adviser, Shannon builds strategies around her clients’ life ambitions - not just their numbers. For some, that means retiring early or supporting their children. For others, it’s finding work/life balance, sharing wealth before retirement, or simply feeling confident about their financial future.
As the founding director of a multiservice advisory group, Shannon leads an integrated team offering accounting, tax, financial planning, and lending expertise under one roof. This holistic structure allows her to weave strategic tax planning and business advisory insights directly into each client’s financial plan - ensuring every recommendation is not only values-driven but also tax-effective, compliant, and future-focused.
Her advice focuses on clarity, structure, and purpose - ensuring every financial decision supports the life her clients want to live. Shannon combines deep technical expertise in superannuation, investments, insurance, SMSF structuring, and tax-efficient wealth strategies with a genuine passion for helping people feel financially empowered.
Named among Australia’s top 50 most influential advisers in the 2025 Financial Standard Power50, Shannon is recognised nationally for her leadership, innovation, and authenticity. Her people-first approach has earned her multiple national awards, including Count Innovator of the Year 2025 and Count Leader of the Year 2024, acknowledging her impact in modernising advice delivery through technology while keeping the human connection at its heart.
With a background that includes appointment to the ATO Small Business Stewardship Group and global experience with Ernst & Young in New York, Amsterdam, and Melbourne, Shannon blends world-class expertise with local care.
At her core, Shannon believes money should give people choices - to live the life they want, give back to their community, and create lasting impact for their families.
Expertise
My fees
I offer a free initial consultation for potential new clients.
Get in touchRecent reviews
At a glance
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Adviser status
Gold
- Rating
- Number of reviews 15
- First year providing advice 2016
- Years of experience 9
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Highest qualification
- Chartered Accountant (CA)
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Language spoken
- English
Smart Private Wealth
Level 1, 328 Main StreetMornington, VIC 3931
Opening hours
- 9:00am – 3:00pm Friday
- 9:00am – 5:00pm Monday – Thursday
Meeting methods
- In person
- Phone
- Video call
Licensed by
Count Financial Limited
AFSL 227232