Shane Finlay

Steel City Financial Planners Pty Ltd

23 Yrs Experience
Mayfield, NSW 2304

Shane started his journey in the financial planning industry back in the year 2000, as the Sydney Olympic Games were showcasing the Australian dream to the world, Shane was working hard with clients building plans and strategies designed to achieve their individual financial dreams.

Being a proud Novocastrian Shane named his business Steel City Financial Planners, a nod to the Newcastle steel town of old, and started building a team of professionals that are dedicated to providing great services and improving client outcomes for a better financial future.

Shane loves his sport and is a Life Member of the Waratah Mayfield District Cricket Club.

Locals Helping Locals – Shane along with wife Michelle have worked within the local community to help improve the lives of those less fortunate. Organising a number of charitable events over the years including the Steel City Financial Planners Autism Awareness Race Day which ran for seven years raising much needed funds and awareness of the challenges of living with an autism diagnosis.

In 2014 Shane & Michelle humbly received the “Above & Beyond” Award at the National Recognition Awards for their services to the community and the Aspect Hunter School for children with autism.


  • Government Assistance
  • Superannuation
  • Insurance Protection
  • Managing Debt
  • Retirement & Pension
  • Aged Care
  • Cashflow & Income
  • Complex Investments
  • Tax Strategies
  • Growing Assets

My fees

I offer a free initial consultation for potential new clients. Get in touch

Further details available at

Recent reviews

At a glance

  • Adviser status Bronze
  • Rating 5.00
  • Number of reviews 5
  • First year providing advice 2001
  • Years of experience 23
  • Highest qualification
    • Advanced Diploma of Financial Services (Financial Planning)
  • Language spoken
    • English

Steel City Financial Planners Pty Ltd

254 Maitland Road
Mayfield, NSW 2304

Opening hours

  • 9:00am – 5:00pm Monday – Friday

Meeting methods

  • In person
    In person
  • Phone
  • Video call
    Video call

Licensed by

Amp Financial Planning Pty Ltd

AFSL 232706