Adrienne Rush profile photo

Adrienne Rush

iCare Financial Advisory Pty Ltd

16 Yrs Experience
Williamstown, VIC 3016

Adrienne has been in the financial services industry for over 30 years. Adrienne holds various tertiary and industry qualifications including accreditation in Aged Care Planning advice.

She has received industry recognition winning the 2021 AFA Great Advice Award (Vic), finalist in the 2013 & 2014 Female Excellence in Advice awards and Money Management and Super Review Women in Financial Services awards.

During her career as a Financial Adviser Adrienne assisted clients who were at many different life stages. Latterly, Adrienne decided to focus on Retirement Planning and Aged Care Advice. In 2019 when Bendigo Bank shed its financial advisory services Adrienne made the decision to establish her own business, iCare Financial Advisory.

As a professional Adrienne can help you make important financial decisions. She will get to know you and work closely with you to understand your personal and financial situation and set your financial goals, while your financial plan is tailored to best meet your needs and help you achieve your goals.

Adrienne's philosophy is to take the complexity out of making financial decisions and to deliver service excellence while nuturing relationships that have been built around trust.

Adrienne is a Financial Adviser, an Authorised Representative of Lifespan Financial Planning Pty Ltd (Lifespan) and a Director of iCare Financial Advisory Pty Ltd, a Corporate Authorised Representative of Lifespan Financial Planning Pty Ltd.


  • Superannuation
  • Retirement & Pension
  • Redundancy
  • Aged Care
  • Cashflow & Income
  • Tax Strategies
  • Growing Assets
  • Wills & Estates
  • Budgeting

At a glance

  • Adviser status Gold
  • First year providing advice 2008
  • Years of experience 16
  • Highest qualification
    • Bachelor of Business (Banking and Finance)
  • Language spoken
    • English

iCare Financial Advisory Pty Ltd

14 Joiner St
Williamstown, VIC 3016

Opening hours

  • 9:00am – 5:00pm Monday – Friday

Licensed by

Lifespan Financial Planning

AFSL 229892